Recent statistics showed that 75% of Instagram users take an action after they like a post. Whether the business requires an audience who visits a site, online shops or search for something online, the opportunity of success is doubled if you choose Instagram. for promotion. 

It is not hard to set up an Instagram account for your business. Actually, it is simpler and consumes less time than many other social media platforms. 

Instagram provides. many options to help you engage with your followers and gain more followers in a shorter time especially by offering their visual micro-stories 

If you are interested in boosting your business by promoting on Instagram, you'll find the following steps very useful:

1- Download the app

If you don't already have the Instagram application on your device, you can go to the play store or apple IOS and download it. You can use Instagram on all kinds of devices such as smartphones, tablets and even computers. However, most people use their smartphone or tablet for managing their Instagram. account. 

If you are a desktop maniac, you can still use your though not all features are available for Instagram on desktop and regular web browsers.

In this guide, we will talk about using Instagram applications on mobile.

2- Create an account

After downloading the app, you must sign up for an account either with your phone number or email address or with your Facebook account. 

In case you used an email address or phone number, you complete the steps to enter a username and a password. 

The other option is using your Facebook account. You must log in to Instagram with the same email and password of your Facebook account. 

3- Complete the profile setup

Now, you will be directed to your profile. You have to complete your profile by entering your email, mobile number as well as your business's address.

Make sure to add some information in the contact fields. If you are logging in from Facebook, the application will auto-fill some of these blanks with the info already found on your Facebook page.

When you finish, click “Done,” then go to the main page.

With the business account, you will have a new graph icon at the top of your app. This is an important page called your Insights page. It helps you track all details of your account including the promotions and engagements of your followers.

4- Edit your profile

At this step, you must customise your profile by clicking “Edit your profile.” Edit your profile with a photo (it can be your personal photo, logo for your business, etc...), bio (describing your business), and your website link. 

Use some promoting language in your bio to promote your business. Add some hashtags and links. 

5- Invite contacts to follow you

If you connected your business page to your Instagram account, go to the settings menu and use the option that allows you to “Invite Facebook friends”. This will send a notification telling all your Facebook networks about your Instagram account.

The “Invite friends” option is a great option as it lets you access other networks and reach your contacts. These networks include Gmail, Facebook, LinkedIn, Twitter as well as Yahoo! contacts. 

It is important to get as many followers as possible to get better credibility for your business on social media.

6- Fill your gallery

Your gallery is the place where all your posts are found. Therefore, you have to start adding valuable photos with a brief description to your gallery. 

You can use the filters to enhance your old photos. You don't have any special skills to manage your Instagram account. Everything is simple and easy. 

Just click the “Add” button. You will be redirected to the gallery of your phone to select whatever photo you like. Use the drop-down arrow to access Google Drive and other sources and choose the images you want. 

Don't forget to post stories everyday on Instagram for brand awareness. Upload at least 3 stories a day for better engagement. Instagram stories won't last forever. Your uploaded photos or videos. will disappear after 24 hours only. 

Special features on Instagram

Instagram offer you special features to post more and engage better with your audience like:

• Instagram stories where you can post photos or short videos for 24 hours. 
• Food lab where you can post about any new product. 
• Stories Highlights
• Instagram Live
• IGTV

Although things may look vague at first, creativity options never end with Instagram. Start your journey now!

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