Digital marketing can be defined as promoting any digital product online. There are many kinds of digital products and a variety of channels to promote these products on. 

To work in digital marketing, you need some elements and tools to build the basics of your business like a host, domain and others.

Why digital marketing is important

Recent statistics showed that global eCommerce sales reached more than $4 trillion in 2021, and 51% of people search for the products they need on Google before purchasing them. These numbers show that digital marketing is very important for every business and online promotional activity will increase in the future. 

What is special about digital marketing is that you have a bigger chance to reach your audience on whatever platform they spend their time on. It also gives equal opportunities for small and big companies to promote their brand and products depending on the insights given by the platform about their target customers. 

In the first half of 2020, COVID-19 showed up and forced most countries to lockdown. As a result, online purchases increased 200% compared to 2019. This is a sign that online marketing is the solution to many economic problems. 

How much do companies spend on digital marketing?

Online marketing has no rules, no specific platforms and no limits. You can spend 100$, 1000$ or 1 million dollars on promoting your business. However, your marketing budget must not go below 11% of your companies’ revenue.

Moreover, determining your budget depends on the platform you use. For example, an ad on Facebook provides results different from those on Tiktok or Snapchat. 

 What does a digital marketer do?

Digital marketing is not a one-man job. It needs a team to prepare all the details including the content, designs, executing the campaign, tracking, optimising, etc… 

Therefore, the marketing team consists of different specialisations that constitute a team and work together for the sake of achieving successful campaigns with a high ROI. These specialisations include:

• A design team: their role is to design the creative elements. 
• A copywriting team: their role is to write the ads
• A performance marketing team: their role is to create paid ads. 

Importance of Digital Marketing in your Business Strategy

Today, everyone is creating an online presence for his business, especially after the COVID-19 since most countries are keeping their citizens at home to minimise the infection. 

Moreover, everyone has internet now at home, work and mobile to stay online and updated 24/24 which is a great opportunity to find your customer online any time any place. 

Furthermore, studies showed that digital marketing can respond to crisis and decrease losses more than businesses on the ground, especially that 

• You can answer all your customers’ queries at the moment. 
• Rearrange your budget and bids at any time. 
• Stop your campaigns whenever the ROI falls. 

 

If you didn't start your digital marketing tasks, it is better to stop wasting time and start now! 

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