Email marketing is known as the top way for advertising almost everything including a product, service, website, application, etc… Therefore, you need to know more about it to develop your business and move it to the next level. 

There are many types of email marketing, but we will talk now about the popular 9 types of email marketing which you must know:

 

The Welcome Email Series

This is a simple email series you can send to a new friend or colleague to welcome him and build some friendship relations. Then after a few emails, you can introduce him to your products. 

Make sure that your welcome series starts with introducing yourself, and you may invite them to follow you on your social media. Then, you get to know him and ask about his birthday, hobbies, etc… 

Such emails get higher open rates and generate better revenue.

The Standard Promotional Campaign

You must be receiving this kind of email many times a day as these email marketing campaigns are very common. 

Don't repeat what the others do. Try to be special in your emails by provoking emotions or being humorous. You can also give them a gift, a big discount or just leave them curious about something you will offer. 

The Seasonal Campaign

Such campaigns are done in special seasons like Christmas, New year Eve, Valentine or even black Fridays. 

You prepare these marketing campaigns before the big day then you send them on the big day. Make sure to also create follow-up emails to send them after the event. 

The Triggered Email Series

These are automated email marketing campaigns that send a certain email after doing a certain action. For example, an email sent after signing up to a newsletter, buying a product, etc… 

The Post-Purchase Drip

This kind of email is not common as the others. It can be called a follow-up email. In this case, you send an email to someone who bought something from you to tell him how to use it. 

The Connect-via-Social Campaign

These emails are usually sent to let your subscribers do something on social media. It is optional but has a great effect. For example, you ask him to pin something, mention someone in a post, review a certain product, etc… 

The Newsletter

The newsletter is not technically an advertising campaign, but it is related to email marketing as it is a kind of communication between you and your subscribers. You usually email them about updates and offers. related to your brand. 

The Re-Engagement Campaign

Inactive subscribers are harmful to your campaign and will decrease your opening rate. Therefore, you must exclude them from your list and try to target them with a re-engagement campaign in an attempt to get them back. 

 

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